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Casa Dragones Bertha González Nieves on Art, Mexican Heritage and How Casa Dragones Became a Museum Worthy Tequila
With a new artist edition bottle by Pedro Reyes, the Casa Dragones cofounder shares her company’s story and its firm association with artists
Matthew McLean: How did tequila become your passion?
Bertha González Nieves: Since I was young, I felt drawn to being an entrepreneur. At the start of my twenties, I applied for a place to represent Mexico on a cultural programme run by the Japanese government. Part of this a six month scholarship to travel the country and learn our economy and industries, so I could talk about them with authority. One of the stops was three days in Tequila, in Jalisco, where the drink was born. Well, on the first day there I called my parents, and said ‘I know what I want to do now’: and it was tequila. From then on, I spent a decade working for the eldest producer in the category – a family owned business, going