More than a few books at this point, they seem to all or lease a couple of them have the title how we became something. [laughter] you might want to steer clear of that or explain that at some point. Anyway, today the format is going to be that i will engage ross in a conversation about the book. I actually had the pleasure of reading it really is an interesting book. Not the typical harangue on think the way things are, but it takes a nice tact to explore whats going on in our culture. Once he and i have exhausted each other, we will then open up a conversation to the rest of you so there will be people here with microphones. If you have a question, please raise your hands and they will approach you. Dont be alarmed, make your question, ross will engage you. And of course, as i always do i implore you to phrase a question to people. But the more time ross has to respond the better for everybody. So if you can avoid making a speech that would be great. Just a nice pointed question. Aga