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BerryWorld Group “We firmly believe that a strong varietal approach is key to drive value and differentiation in the berry market BerryWorld® currently source berries from approximately 30 countries to ensure the continuous supply of berry varieties 52-week a year. The Group owns growing operations in The Netherlands whilst working with a small number of large-scale growers around the world, some of which have been supplying BerryWorld since its inception in 1994. “We are berry specialists; berries are literally our world. We supply the core soft fruit range all year round, so strawberries, raspberries, blueberries and blackberries; and are also suppliers of niche berries and specialities, including pineberries, strasberries, redcurrants and cranberries when in season”, says Wil Beekers, CEO Growing and Packing division at BerryWorld Group.

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