Brands Still Test Interactive Voice Ads Years After Launch adweek.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from adweek.com Daily Mail and Mail on Sunday newspapers.
London voice assistant adtech firm Say It Now has partnered with Specsavers to enable customers listening to radio on smart speakers to book their hearing tests online via Alexa.
Bayer claims industry first with interactive smart-speaker ads
People listening to Global radio stations can order Berocca tablets by talking to their Amazon device during a radio ad break.
by Omar Oakes
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