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Guest Commentary: How Commercialization Has Transformed the Day of the Dead

Day of the Dead, or Día de los Muertos, is becoming more commercialized, but a Mexican-American researcher of culture and performance says that's long been the case.

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How Commercialization Over the Centuries Transformed the Day of the Dead

Op-Ed: Nike, Disney and Target are simply the latest to jump on a bandwagon of Día de los Muertos profiteering that dates back to the 1700s.

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How commercialization over the centuries transformed the Day of the Dead

The bottom line is that Día de los Muertos and its associated imagery, skulls and skeletons have become trendy and a prime opportunity for companies to make a profit.

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Bernardino-sahag

How commercialization over the centuries transformed the Day of the Dead

Día de los Muertos and its associated imagery, skulls and skeletons have become trendy and a prime opportunity for companies to make a profit.

Spain
Mexico
Mexico-city
Distrito-federal
Janitzio
Michoacáde-ocampo
Los-muertos
San-luis-potosíx
Michoacan
Tabasco
Spanish
Mexican

How commercialization over the centuries transformed the Day of the Dead

As a Mexican-American who celebrates Día de los Muertos, or the Day of the Dead, at the end of October and beginning of November, I’ve noted an increasing concern the past several years that the holiday is becoming more commercialized.

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Janitzio
Michoacáde-ocampo
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Tabasco
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