Photo Credit: Amcor
Packaging supplier Amcor has broken new ground in the Argentine dairy market by developing the first fresh milk bottle made of transparent post-consumer recycled (PCR) PET resin.
The custom-designed one-litre container for leading dairy maker Mastellone Hnos SA, headquartered in Buenos Aires, supports the positioning of the La Serenísima Original milk brand as a natural product while also delivering optimum shelf life and increased sustainability benefits.
Latin American dairy companies are increasingly using clear PET bottles to showcase freshness and premium quality. The cold-fill bottle contains 20 per cent PCR content.
“In a market that has remained stagnant for several years, we’ve broken the rules by developing an entirely new format offering for fresh milk,” Martin Darmandrail, Amcor’s specialty containers director for Argentina, said. “We’ve shaken things up with a unique fresh milk package with the durability, freshness, performance, and