Bermaz Auto And Kia Motors Join Forces On Local Assembly; Bermaz To Improve Aftersales Satisfaction
Apr 5, 2021
L-R: Will Choi, Coordinating Director – Marketing; Joseph Choi, Coordinating Director – Sales; Scott Park, Head of Business Strategy; Tae Hun (Ted) Lee, President & CEO, Kia Asia Pacific; Dato’ Sri Ben Yeoh, Executive Chairman of Bermaz Auto Berhad; Dato’ Francis Lee, CEO of Bermaz Auto Berhad; Dato’ Amer Hamzah, Chairman, Executive Director of Prima Merdu Sdn Bhd; Dato’ Wong Kin Foo, Managing Director of Dinamikjaya Motors Sdn Bhd.
Bermaz Auto Berhad (BAuto; formerly Berjaya Auto) has partnered with Kia Motors Corporation of South Korea to form a strategic partnership for the local assembly of Kia vehicles in Malaysia. A newly incorporated
17 Dec 2020 / 19:29 H.
FOLLOWING the Dec 1 announcement of Berjaya Auto Alliance Sdn Bhd (BAASB) as the sole distributorship of new vehicles under the Peugeot marque and the rights of aftersales and spare parts distribution for Peugeot, Citroen and DS vehicles in Malaysia, the group would like to share more insights into the new management team that would be spearheading the brand in Malaysia.
The new team at BAASB would be headed by Datuk Wong Kin Foo, presently the director of Bermaz Motor Sdn Bhd.
As BAASB’s managing director, he would be reporting to its board, which consists of both Berjaya Corporation Berhad (BerjayaCorp) and Bermaz Auto Berhad (BAuto).