Pubishers on driving subscribers with automated editorial content pressgazette.co.uk - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from pressgazette.co.uk Daily Mail and Mail on Sunday newspapers.
Anna Karin Tilleby of NTM in Sweden and Bergens TidendeI’s Jan Stian Vold discuss what first drove them towards automated content, and the lessons learned.