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BBC Studios has secured a raft of five new US licensing partners for the popular children’s animated TV series, Bluey, tapping the likes of Spin Master, The Bentex Group, and Jay Franco for new products.
The move to bolster the IP’s US licensing programme follows the successful premiere of Bluey across the region in 2019 and its current surge in viewership upon the Disney Channel, Disney Junior, and Disney+. Bluey made its debut into the toy market through partner Moose Toys, while Penguin Random House headed up its publishing slate.
The popular children’s brand is poised to make an even bigger imprint at retail across the US this year, with new introductions from The Bentext Group, Spin Master, Jay Franco, Kurt Adler, and Zak Designs.