Premium Content SHOW bag vendors are unloading their goodies in preparation for the Ipswich Show. As well as old favourites jam-packed with sweets, chocolate, toys and novelties, new bags are up for grabs to tempt showgoers after a two-year wait since the last show. Growing up surrounded by show bags, Samantha Atkinson has seen the showbag industry transform. The granddaughter of Australian show bag company Showbags.com, formerly known as Bensons Trading, has been involved in the company for the past 15 years as a product manager. My family has been involved in the industry for 70 years and (in that time) show bags have really changed, she said.