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Cimencam partners with Société Générale Cameroon to facilitate payment in its distribution network
(Business in Cameroon) - On February 10, 2021, Cimenteries du Cameroun (Cimencam), a subsidiary of LafargeHocim Maroc, signed a partnership agreement with YUP (Société Générale s Mobile Money operator) with a view to integrating this payment into its cement distribution network. Thanks to that partnership, distributors, and users can now use YUP to pay for their orders placed through the company s application MyCimencam .
This agreement falls within the framework of our strategy aimed at developing digital tools that will make it easier to market products and simplify the customer s life through the dematerialization of payment methods, explains Cimencam s Managing Director, Benoit Galichet. According to internal sources, in 2020, LafargeHocilm Maroc generated about 63% of its turnover (i.e. about 15,000 orders) from sales received through the MyCimencam , wh