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GEM to become KM21: New name underlines link with Kunstmuseum Den Haag
The introduction of the new name will be accompanied by the launch of a new logo and website (www.km21.nl).
THE HAGUE
.- From 2021 GEM museum of contemporary art in The Hague will be known as KM21. KM refers to Kunstmuseum Den Haag, and 21 to the art of the twenty-first century. The new name will make the museum more clearly recognisable as a partner to Kunstmuseum Den Haag (and its collection), which also encompasses Fotomuseum Den Haag.
Since it opened in 2002 GEM museum of contemporary art has been part of the same organisation and under the same management, but few make the link between the two museums, and even less so since the mother museum changed its name from Gemeentemuseum Den Haag to Kunstmuseum Den Haag in October 2019, explains director Benno Tempel. Thats a shame, because the link between an institute for contemporary art and an international art museum and its collection is the on