Their pasture where in a normal year, the grass would probably be up to about my knees. If there was green grass here they would be eating that over there. Reporter the lack of rain presents a flood of problems. Theres the added cost, like a 6,000 bill for each load of hay. Then theres the price that doesnt come with the dollar figure. The Bigger Picture is, your profitability and whats best for the land. Reporter and whats good for the land isnt always best for business. We have decided we have to cut back. We have sold about 30 cows. And were going to sell probably 20 more. Reporter because mike started this farm with the intention of doing whats best for the land, whats best for the animals and ultimately whats best for customers. And even during the drought, thats something he is not ready to give up. When Everything Else is stripped away, your reputation is all you have. Reporter mike says he is looking at raising prices this year for the first time in 4 years. Allen, because of t