In a dramatic turn of events, WeWork Israel is about to replace its current business model with a new franchise system. A person familiar with the move told Calcalist under the condition of anonymity that Ampa Real Estate Ltd. is set to become the office-sharing powerhouse’s franchisee in Israel, responsible for renting out the company’s 13 office complexes across six cities.
WeWork has decided to switch to a franchise model in some of the countries that are not in the company’s business core and Israel is on that list. Secret negotiations have been taking place for several months between WeWork’s corporate office and its local branch which is led by Benjy Singer and between Ampa, which is owned by the Nakash brothers, Shlomi Fogel, and Tuli Ceder.