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Cooler-maker Yeti to compete with luggage makers Samsonite and Away

Courtesy of Yeti This story is available exclusively to Insider subscribers. Become an Insider and start reading now. Luggage sales have been decimated by the pandemic, but brands are optimistic that will change soon. Yeti recently launched its own line of bags to take on Samsonite and Away.  Confidence in travel is on the rise, and there is plenty of room in the category for competitors.  As the vaccine rollout continues across the globe, travel industry experts are optimistic that demand will be roaring back soon. And, as they get ready to step out on what may be their first trips in a year or more, consumers will likely be looking to stock up on new gear, spelling opportunity for brands specializing in luggage. 

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