Whatever the business and the situation, building genuine connections is a must, in a world marked by uncertainty, pressure, and a rapidly evolving industry. Singaporean singer-songwriter and actor Benjamin Kheng recently told SoundStrip that amidst his success in acting, hosting, and writing which he takes specifically in music - lies…
A solid relationship, as most marketers would know, starts with a powerful communication strategy. More often than not, storytelling acts as that potent tool.
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