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Bengaluru’s Bellandur lake is infamously known for being highly polluted as most of the city’s treated and untreated sewage makes its way here.
For Roopa Hariharan, a resident of Yemalur, living merely 3.5km away from the lake was not a beautiful sight.
“That got me thinking why we couldn’t change the things we use at home and thus affluents released into water bodies,” she tells
HerStory.
However, her hunt for eco-friendly products seemed futile as most existing options were not very efficient. That is when she took the matter into her hands and founded
PureCult, a D2C brand offering eco-friendly home cleaning products at a premium price. She was joined by seasoned entrepreneur and supply chain expert Sumit Anand as a co-founder.