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Jodi Forslund, based in Miami, has been appointed new Corporate Director of Sales for Virgin Hotels. Forslund will be responsible for leveraging revenue opportunities and analyzing current financial initiatives across the brand while working with the commercial sales teams at all hotels. She will formulate targeted incentive plans and KPI s to meet company goals, while nurturing current relationships with high profile clientele to maintain consistent brand trust and loyalty. Prior to joining Virgin Hotels, Forslund was the Vice President of Marketing and Development at Forssa Group. She has also held previous positions such as Regional Vice President of Sales & Marketing at Benchmark Hospitality International, and Regional Sales Director at MTM Luxury Lodging. Forslund has a bachelor s degree in Social Sciences with an emphasis in Economics from The University of Washington.

United statesJodi forslundForssa groupUniversity of washingtonSales marketing at benchmark hospitality internationalVirgin hotelsCorporate directorVice presidentRegional vice presidentBenchmark hospitality internationalRegional sales directorSocial sciences