In a statement, Pasternak said the funding will be used to “create and protect the intersection of technology and nutrition”.
This is very much a food startup with a tech focus, and its branding plays up to this too, with the website detailing new ‘releases’ of the Nuggs code and offering product ‘support’.
“Historically our food system has rejected the use of technology, resulting in a system that is highly inefficient and primitive,” Pasternak adds.
The Simulate Nuggs products. Source: supplied.
Ohanian also highlighted the team’s commitment to “rapid product iteration and building products that can infinitely scale” as one of the main reasons behind the investment.