i think if she does that, she has a really good fighting chance. all right, good, we hope so. we want to hear from you, though, do you have any ideas for janet and her company? should she invest more to keep it going or should she just stop now? let us know what you think on our facebook page or on twitter, we are @msnbcyourbiz. it s time to answer some of your business questions. denise blasvick is sticking around and ben par, co-founder of dominic fund an early stage venture fund and author of the book captivology, the science of capturing people s attention. good to see you, ben. thank you for having me again. all right, let s just dive right back in. the first one is about being a manager. how do you build a strong management team when you, yourself, are not a great or experienced manager? i love this question. because it is the problem, the key problem in so many startups, so let s start with you, denise. it is a key problem and so many people don t realize the
modify. take the time to explore how to use the sections to prevent people from rejecting your updates. no matter how great your company is it is going to fail if you don t capture the attention of your perspective customers. that is easier said than done. how do you get people to first notice your company and then engage with it? ben par is the the cofounder of dominate fund an early stage venture fund and author of the new book book. the cover of your book you have captivated my attention. it is funny so you do what you say. it has worked for you so far. this is hard. lots of people have great ideas but they don t go anywhere because nobody noticed them. i mean, people don t understand that attention is this fundamental currency that is necessary for doing any kind of business. you know, teachers need to get the attention of students.
people from rejecting your updates. no matter how great your company is it is going to fail if you don t capture the attention of your prospective customers, but that is much easier said than done. so, how do you get people to first notice your company and then engage with it? ben par is co-founder of dominate fund, an early-stage venture fund and also is author of the new book captivology: the science of capturing people s attention. good to see you. thanks for having me. the cover of your book you ve captivated my attention, right? it s funny. so, you do what you say and it s worked for you so far. but this is hard. i mean lots of people have great companies, great ideas, but they just don t go anywhere because nobody noticed them. i mean people don t understand that attention is this fundamental currency that is necessary for doing any kind of business, you know? teachers need to get the attention of students entrepreneurs need to get the attention of users, local
what the heck is it? oh, man, i ll show it to you later. i don t play it. but it s this game where you can create i ll show you. but they re all very popular. and a lot of these are used by millions. it s important to understand, most of these apps are not made by facebook. but three of the top ten, including farmville, have been transmitting personal information about a user s friends to outside companies, according to this study. and i will tell you, since we re talking about this one right here that we just saw, zinga, which is behind a bunch of these, zinga game network, they said they have a strict policy of not passing especially identifiable information to outside parties, third parties, that they work with facebook. but what we re seeing in this report is the latest twist in all the complexities of what happens to your information when you use social networking. i m going to end with great words of wisdom of ben par. he says, look, don t put something online if you wouldn