Provided by VIOOH
July 22, 2021
VIOOH, a DOOH marketing producer, has expanded into urban Hong Kong with JCDecaux Cityscape street furniture and bus shelter programmatic advertising, according to a company press release. In the deal with JCDecaux, VIOOH now covers a quarter of the DOOH street furniture market in Hong Kong. Affiliated data partners include Audience Management System for Street Furniture developed by JCDecaux, and OOH planning and measurement from AdSquare. Integrated display partners include Hivestack, The Trade Desk and Verizon Media, according to the release. In Hong Kong, DOOH ad spend accounted for almost a third of all OOH spend in 2020, Ben Lin, CEO at VIOOH China said in the release. That number is rapidly increasing for 2021, and VIOOH is pleased to offer advertisers the opportunity to benefit from more digital inventory at premium locations in Hong Kong.
VIOOH powers Hong Kong DOOH street furniture
VIOOH now covers a quarter of DOOH market in Hong Kong across street furniture
VIOOH has announced its expansion into urban Hong Kong with JCDecaux Cityscape street furniture and bus shelter programmatic advertising inventory. The company in a report released on its website cites that trading across both guaranteed and non-guaranteed deals via JCDecaux, VIOOH now covers a quarter of the digital OOH market in Hong Kong across street furniture. Affiliated data partners include Audience Management System for Street Furniture developed by JCDecaux, and OOH Planning & Measurement from AdSquare. Integrated DSP partners include Hivestack, The Trade Desk and Verizon Media.
VIOOH and JCDecaux Cityscape bring programmatic inventory to HK CBD Details
JCDecaux Cityscape, a subsidiary of JCDecaux SA has launched programmatic digital out-of-home offerings in Hong Kong Central Business Districts across over 50 Digital Frame Network. It will be partnering up with supply side platform (SSP) VIOOH.
In Hong Kong, VIOOH has already connected with three demand-side platforms (DSPs) including Hivestack, The Trade Desk and Verizon Media, with more to follow. JCDecaux Cityscape offers three trading models through a private marketplace (PMP). Advertisers could trade by either guaranteed deal, non-guaranteed fixed price or non-guaranteed floor price.
Yoann El Jaouhari, managing director of JCDecaux Cityscape, said, “Advertisers and agencies can now trade programmatically millions of impressions every day, by the hour, across multiple prime districts on Hong Kong Island, namely Admiralty, Causeway Bay, Central and Wan Chai.”
VIOOH launches new Hong Kong JCDecaux Cityscape advertising inventory thedrum.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from thedrum.com Daily Mail and Mail on Sunday newspapers.