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New York Master Pizza Chef teams up with VEGEMITE to show Aussies how to really eat the mitey stuff in new campaign via Thinkerbell

Over the years, Vegemite has been largely misunderstood across the globe, with Aussies often having to defend the spread and detail exactly “how to” best enjoy the mitey stuff. But as it turns out, Australians have been getting it wrong this whole time!

Mumbrellacast Interview: Thinkerbell s Reid & Ferrier on combined media and creativity, PwC involvement and more

Mumbrellacast Interview: Thinkerbell s Reid & Ferrier on combined media and creativity, PwC involvement and more
mumbrella.com.au - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from mumbrella.com.au Daily Mail and Mail on Sunday newspapers.

Ben Shepherd departs Thinkerbell

Ben Shepherd departs Thinkerbell Ben Shepherd, general manager at Thinkerbell, has left the agency just 2 weeks shy of 12 months since it was announced he was joining the agency. Thinkerbell CEO, Margie Reid confirmed Shepherd was leaving the agency. “We thank Ben for his contribution to Thinkerbell and helping us deliver a joined up Measured Magic. We wish him all the best in his new role.” ADVERTISEMENT Shepherd joined Reid at the agency last year, after the two had previously worked together at OMD. Shepherd At the time of Shepherd’s appointment, Reid said the agency had hired ‘a beautiful mind’.

Vegemite celebrates Harmony Week with billboards in 10 languages

Vegemite celebrates Harmony Week with billboards in 10 languages March 16, 2021 1:21 Vegemite is celebrating Harmony Week with an outdoor campaign featuring it’s ‘Tastes like Australia’ tagline written in the ten most spoken languages in Australia. Jacqui Roth, Bega’s marketing manager of spreads, commented that the campaign is a response to how almost all advertising in Australia is in English. “Australia is a wonderful, unique and truly diverse nation. Of the more than 25 million people who live here, 21% speak languages other than English at home, yet just about all broadcast advertising is presented only in English,” Roth said. “Any of the languages represented in these outdoor ads rarely feature on the Australian landscape yet are spoken in the home every day. We want to celebrate the diverse languages spoken and put them front and centre loud and proud on our outdoor advertising.”

Vegemite celebrates Australia s diversity for Harmony Week with new work via Thinkerbell

Vegemite celebrates Australia s diversity for Harmony Week with new work via Thinkerbell
campaignbrief.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from campaignbrief.com Daily Mail and Mail on Sunday newspapers.

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