If asked to imagine a typical candidate for The Apprentice, Maura Rath probably wouldn’t be the first person to come to mind. Fans of the hit BBC series, now in its 19th year, will be long familiar with the usual type of candidate egos in flash suits describing themselves as the ‘James Bond’ or ‘Kim Kardashian’ of the business world and self-certified, cash-loving alphas who claim that “making money is better than sex” (Belfast man Ben Clarke in series five). The whole circus is a fairly shameless celebration of capitalism, consumerism and ‘Corporate Barbie’ dressing.
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