Msnbc. Hi there, everyone. Im jj ramberg and welcome to your business. It is every entrepreneurs dream, business is doing so well that theres a need to expand in order to meet demand. But scaling is easier said than done. One orthodontist in arkansas found a way to consolidate overhead, plan for growth and keep his patients smiling. Orthodontist ben buress set up his first practice in arkansas, straight out of dental school. Soon several locations followed and arkansas dentistry was born. But as the company grew so did the problems. In a traditional business you have a single location with everything you need in that one location. Then you start to grow and have multiple locations but all you do ve pete your model. We were victims of unsuccess, so everything was getting out of control. They were expanding quickly but didnt build a strong backbone. At the rate they were going, dr. Buress knew the business could implode. So he brought in a ceo to help him thoughtfully scale his practice.
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