As well as millions of americans facing unemployment and a lack of another stimulus package to put cash in the pockets. Has many wondering what we can expect from this Holiday Shopping season. So lets get some expert analysis from dr. Banky shankar, director of research at the center for retailing studies at Mays Business School at texas a and m. And dr. Barbara stuart, the coordinator of retailing and Consumer Sciences at the university of houston. Thank you both for being here today. Dr. Stuart, i want to start with you. Were seeing a change in black friday due to the pandemic and stores want to avoid crowds. What are some new trends that were already seeing for the black friday this year . Well, here are 3 aspects that will make this a black friday like, you know, rather firstly, Online Shopping has exploded. Secondly, shopping, and thirdly, retail is innovating and so on the on line explosion, as the panamic began. My degree said consumers change the way they shot 40 percent of peo