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The Office of Communications & Marketing is responsible for the integrity, implementation and management of the Auburn University brand. Our office supports Auburn s mission and strategic goals and is committed to creatively aligning functions to provide more needed resources for colleges and schools, with an overarching goal of establishing a central, full-service, in-house professional agency resource model and integrated, unified messaging.
I was reading an article about marketing the other day. It was about how being young is associated with freedom, happiness and being cool, so even brands that target older consumers tap into youthful marketing because they want to appear fresh and forward-thinking.