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Helmut Lang SS21: Satirizing the Best (& Worst) of ’90s Ads
Helmut Lang Satirizes the Best (& Worst) of ’90s Ads for SS21
Helmut Lang
Season: SS21
Key Pieces: The racer back tank in slide #19 encourages you to WEAR HELMUT LANG RESPONSIBLY – with a subtle smiley face too. Elsewhere, some of the pieces will deliver a pop of spring color via the matching sets of baby blue shorts and hoodies.
Release Date: Available now
Editor’s Notes: For its current Spring/Summer 2021 capsule Helmut Lang is referencing some of the brand s former advertizing slogans as printed in the 1995 edition of cult fashion tome Visionaire.