Anyone can be an England player with Bud Light’s Boxheads
Wieden + Kennedy has designed a new range of ‘wearable’ beer boxes adorned with gigantic versions of England players’ heads 17/05/2021 8:14 am
The Boxheads campaign marks the announcement of Bud Light as the official beer of the England men’s team, and is a playful take on the tradition of brands putting ambassadors on their packaging.
W+K has taken this to a new extreme, by wrapping Bud Light boxes in blown-up images of players’ faces, including Jordan Pickford, Keiran Trippier and Kyle Walker. The idea is that once the beer is gone, fans can don the boxes.