opinion. and 23% now have a negative view of bain capital. just 12% have a positive view. from the beginning, romney has tried to make this election simply a referendum on the president. but the polling shows voters are viewing it as a choice between two candidates and two very different ways of seeing the world. joining me now is democratic strategist bob shrum w. thank you for being here. thank you. bob, are you surprised to see the attacks on bain and romney s tax returns, having an effect? no, i always thought they would. they had a huge effect in 1994. i thought the beltway dismissal of them at the beginning was entirely wrong. look, there are a lot lot of polling noise out there. but what this poll, which i think is the gold standard, incomes/ wall street journal