| 31 March 2021
In a hugely bullish forecast for the prospects of an industry that has certainly seen its ups and downs, leading analyst MoffettNathanson is predicting that the ratio of US ad spending to GDP will hit levels not seen since the dot.com boom.
The analyst believes that fundamentally innovation in digital marketing will continue to strengthen and connect all parts of the marketing funnel to the benefit of the digital industry’s leading players. It added that such an improvement in targeting, measurability and efficiency will benefit companies of all size and attract below-the-line budgets to the digital marketplace.
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