And this bay was so stunningly gorgeous. And id feel a little guilty. And the question was, well, why is this place so special . How come it missed all those problems that almost every other place in the ocean has . And the answer as we dug into it, me and my coauthor, it turns out that monterey bay had all those problems. It didnt miss them, it had them all. And 80 years ago this was a place you wouldnt want to be standing, right on this beach, doing anything because the water was polluted, the air was foul. The seals were gone, the whales were gone, the otters were gone, the abalone were gone, fishing was bad. Sardines eventually were all taken as well. So all of that was happening 80 years ago, and the difference is that monterey bay got better. And the story of the revival of the bay from that 80 years ago is really the story in the book. 250 years ago we had a very different Business Model for how we used the ocean. Hes the Business Model heres the Business Model. It was find some