Along with dell, yen, and j. D. Dot com. The chinese equivalent of amazon are involved in the project. Young up and coming farmers are getting lessons in direct marketing. There are special studios where they can practice mr. Song as Sweet Potatoes to sell. Trainline streamers are helping him. Talking into a camera for hours on end doesnt come naturally to him. He goes along, i flip over the influencers, help me to create the right mood. At the beginning, i was really nervous, but gradually things got easier. I think its easy. As a minimum amount of the farmer now sells more than half his produce on line. J. D. Takes a commission of one percent of turnover, but the platform also organizes the transport Logistics Infrastructure works for us. If someone orders online, organizes everything that saves us a lot of work. In the, during the coronavirus pandemic organizing transportation became a problem. One that couldnt be resolved by individual farmers. Tonnes of produce was left stranded a