Red Market supermarket, where
Delhaize experimented with its own lowest-price chain until 2016. The first Belgian Mere is to open in August or early September , according to Jean-Claude De Gheest. The consultant and founder of the Belgian Mere branch claims permits have been requested for two months now, but mayor Inez De Coninck says in newspaper Het Nieuwsblad that she has not yet seen such a request.
De Gheest does not doubt the success of his first store in Belgium, despite the fact that Opwijk - a town with just 15,000 inhabitants - already has supermarkets of the chains AD Delhaize, Albert Heijn, Aldi, Carrefour Market, Colruyt and Spar. He is convinced that his low prices will give him the edge, as recession looms and food prices are on the rise. We will offer chicken from the Ukraine, produced by a farmer who uses his farmland up to the last square inch. The lack of comfort will not be an issue, he thinks: If a customer sees that he has saved 100 euros at the en