Google’s FLoC poses a threat to identity solutions and advertisers
But the industry is are looking for other ways to reach audiences
Kim Davis on April 5, 2021 at 3:53 pm
More
“Ultimately, this is Big Tech crushing the little guys in the industry.” Jon Waterman, CEO of advertising marketplace Ad.net.
“We’re going to have a scattered market of policies and regulations across countries and states – that’s already happening. You’re going to have a scatter of different browsers, not all saying the same things. That’s a reality we should all just be prepared for and have our eyes open to.” Michael Zacharski, CEO of Engine Technology and digital marketplace EMX Digital.