of the band. sure. i could see where maybe women lose weight, gain weight. they ve got their bra size in their head. they go into a store. too shy to try the bras on or they re in a rush and grab their bras and go. i also find that from store to store and from label to label, cup sizes are completely different. so you really have to try your bra on. you do. you do. and it starts with the measurement. show us the process. what s so great about it, you start with your band size. you take your measurement. okay. take your measuring stick. and you start by not wearing a bra. okay? being braless and measuring underneath right where your breasts hit. okay? so then what happens when if it s an even number, you re supposed to add four inches to that number and if it s an an odd number, add five inches to that number. there s a lot of things that dispute that. that s what we found has been the most consistent across the board. exactly. so even you add four yes.
the brand. sure. i could see where maybe women lose weight, gain weight. they ve got their bra size in their head. they go into a store. too shy to try the bras on or they re in a rush and grab their bras and go. i also find that from store to store and from label to label, cup sizes are completely different. so you really have to try your bra on. you do. you do. and it starts with the measurement. show us the process. what s so great about it, you start with your band size. you take your measurement. okay. take your measuring stick. and you start by not wearing a bra. okay? being braless and measuring underneath right where your breasts hit. okay? so then what happens when if it s an even number, you re supposed to add four inches to that number and if it s an an odd number, add five inches to that number. there s a lot of things that dispute that. that s what we found has been the most consistent across the