Beiersdorf x 9.5 Ventures Invest in Skin Care Start-up May 25, 2021 Contact Author Jacquelyn Schlabach
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Routinely is a personalized skin care brand.
Sponsored
Beiersdorf s Oscar&Paul VC division and 9.5 Ventures have announced a joint investment in Routinely, a personalized skin care brand that focuses on a modular skin care ritual emphasizing the dynamic nature of the skin.
Routinely features an online questionnaire that consumers complete through an app to find the perfect combination of a total of 13 unisex serums for their skin. The daily skin care routine is individually adjusted based on current measurement results in real time.
The Routinely investment is part of a wide range of personalization activities at Beiersdorf under its C.A.R.E.+ strategy.