includes new ads. i ll show you a bit of one, that hits him right over the head with the freddie mac issue. this is the new ad that just went up in florida, this is from the romney campaign. this is not the behind the scenes subpoescene s gingrich was paid over $1.6 million by the agency that helped concre helped create the crisis. if newt wins this guy would be very happy. how effective is that going to be, joe? that is a very effective ad. again, you look at florida, it s these 30 second spots that win the day for candidates statewide that they run over and over again.