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Behavioural Foodie News Today : Breaking News, Live Updates & Top Stories | Vimarsana

Food Behaviour: Are superfoods the answer to a perfect diet?

Are superfoods really the way to have the perfectly balanced diet, or is it a marketing term used to sell more products?

Food Behaviour: The Pepsi Paradox and the power of branding

We often hear about the power of branding, but could it really change the way we taste? The Pepsi Paradox shows how effective branding is.

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