A behavioural economist s research found that getting a prominent position on a web browser or mobile phone discourages people from switching to rival search engines
(Bloomberg) Antonio Rangel, a behavioral economist and professor at the California Institute of Technology, knows how to get you to grab a cereal box off a supermarket shelf using product placement and consumer habits. And he said Google understands the same tricks, which is why the tech giant has fought so hard to keep itself as the default search engine on mobile phones.Most Read from BloombergVegas’ Newest Resort Is a $3.7 Billion Palace, 23 Years in the MakingF-35 Debris Found After a $10