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WSU’s School of Hospitality Business Management has received $500,000 to research and develop virtual reality marketing experiences to increase brand awareness of Washington state wines.

United statesWashington state universityRobert harringtonDemi dengAndrew perkinsSoobin seoBehavioral business researchUs department of agricultureMarketing improvement programCarson college of businessAgricultural marketing serviceSchool of hospitality business managementHospitality business managementMarketing serviceFederal state marketing improvement program