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Hursh, Strickland); University of Kansas (
Reed); Cofrin Logan Center for Addiction Research and Treatment (
Reed) Concrete data relating individual factors and vaccine messaging to expected COVID-19 vaccination are critical for designing effective public health campaigns.
Achieving sufficient COVID-19 vaccine coverage will likely require persuasive, evidence-based public health education campaigns addressing misinformation and misperceptions about vaccines, generally, and the rapid nature of COVID-19 vaccine development, in particular. To inform such campaigns, behavioural economics, a field applying behavioural science within economic frameworks, could provide an empirical approach for public health officials to use in quantifying attitudes toward COVID-19 vaccination. Grounded in such an approach, this study uses hypothetical vaccine acceptance scenarios to evaluate the impact of public perceptions of vaccine safety and efficacy on intent to seek COVID-19 vaccination.