Seeking online approvals can be the most challenging course that any brand has to follow during its initial years. And that s why digital media marketing services extend several assisting tools for brands to gain online recognition and new business. One popular channel is Google Ads (formerly Google AdWords). However, there has been some debate around how Google Ads doesn’t always generate a strong ROI, and hence there is absolutely no point in getting involved as it will zap your budget. But you should know the problem generally doesn’t lie with Google Ads itself, but more with the campaign strategy employed.