Miller High Life Seeks ‘Champagne Of Beers’ Ambassador: Free Beer. 20K A Year. Paid Travel
05/07/21 AT 2:10 PM
Miller High Life is looking to reclassify a portion of the downtown area of Milwaukee, Wisconsin, as the Champagne of Beers Region.
But it is looking for some help.
It is asking fans of Miller High Life beer to sign a petition to designate the borders around the Molson Coors’s (TAP) Milwaukee brewery, where the beer is made, as the Champagne of Beer Region.
Help us make the #ChampagneOfBeersRegion a reality. Sign our petition today to be a part of the movement to name our brewery grounds The Champagne of Beers Region.https://t.co/LVd3TF6fYXpic.twitter.com/jKm70NnKQx
Beer for a year, $20,000 and an all-expenses paid trip to Milwaukee.
That s what Miller High Life, also known as the champagne of beers, is offering the person they select to be the official ambassador of the Champagne of Beers Region.
Never heard of that place? That s because it doesn t exist . yet. Miller High Life is petitioning the Milwaukee Common Council to designate Milwaukee s Miller Brewery grounds as the Champagne of Beers Region.
“We respect Champagne, France, as a tourist destination and the weight that name carries for the sparkling wine but we’re all about beer at Miller, and with our long history of brewing, we wanted to give beer lovers a tourist destination they deserve, Anne Pando, senior marketing manager, said in a news release.
Miller High Life is hiring an official brand ambassador that will snag $20,000 in cash, a year's supply of beer, free trip to Milwaukee, Wisconsin, and Miller swag.
Molson Coors asks Milwaukee to designate the Champagne of Beers region. By Jeramey Jannene - May 4th, 2021 11:01 am //end headline wrapper ?>The Champagne of Beers region sign. Image from Molson Coors.
If you’re drinking champagne that wasn’t produced in the Champagne region of France, it’s not champagne. The European Union doesn’t even let producers label sparkling wine as “champagne” unless it’s made in the northern France region.
However, going back a century the Miller Brewing Company called its Miller High Life beer the “champagne of beers” and its parent company now wants in on the geographic marketing boost.