Sales declined by more than 5% in the first nine months of the year, dragged down not only by the backlash and boycotts against Anheuser-Busch-owned Bud Light but also the changing habits of younger drinkers, according to Beer Marketer’s Insights.
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Anheuser-Busch is dangling big incentives to distributors to keep its beers on store shelves following Bud Light's disastrous tie-up with Dylan Mulvaney.
In an attempt to keep their beers on store shelves, Anheuser-Busch is throwing big incentives at companies this after the Dylan Mulvaney marketing disaster.