Despite the team's poor record, Connor Bedard's popularity and the team's ticket-sales strategies have kept fans coming to the United Center. The Hawks ranked fourth in the NHL with 18,836 fans per game and have a season-ticket renewal rate of 96% this spring.
The Hawks expect their average attendance which was 17,167 last season to marginally increase again this season, with at least five games sold out. Their marketing campaign will also focus on the fan base.