Beginning Boutique sells out of collection in 30 minutes 25 February 2021
The Emma Rose x Beginning Boutique collection sold out in record time, ragtrader.com.au can reveal.
Beginning Boutique’s website saw over 35,275 visits on site at launch time, leading to 80% of the collection selling out in just 30 minutes.
The collection smashed previous US sales targets set, beating Black Friday sales by 50%.
The collaboration is part of Beginning Boutique’s expansion into the US and extensive work with influencers across the globe.
Recently the brand has pushed into TikTok, where it has worked with major influencers like Addison Rae, Charli D’Amelio and Loren.