E-commerce has boomed over the past two years, supercharging businesses with the ability to take advantage. The latest report from Shopify has captured where the industry growth is. The Drum has pulled out the best bits for marketers.
BuzzFeed has launched a new shopping hub, known as Shopping+, that looks to ride the wave of readers’ shifting e-commerce habits. The Drum catches up with the executive leading it.
In the Publisher Diaries, we aim to provide an insight into the mindset of the publisher, their day to day challenges, longer term strategy and engagement with brands.