Ford CEO Jim Farley on building the electric F-150 and reinventing Ford
Ford’s CEO on an upgradable, electric future
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That’s two of Ford’s most iconic brands now electrified, and CEO Jim Farley joined
Decoder to talk about what it means to transition Ford into being an EV company, competing with Tesla, and how to build a charging network around the world that can support its efforts.
Ford also just announced a major deal with Google to use Android as the operating system in its cars, and I wanted to know what pushed the company in that direction and how Jim sees our relationship to cars changing as they turn into what are fundamentally rolling computers. His answers surprised me he hinted at one day being able to upgrade the computing systems of a car the same way you might upgrade or replace the engine or the shocks.