being exposed to toxic chemicals through our personal care and cosmetic products and i was trying to find safer solutions for my family. while hoping to elevate the safety standard in her home, the mother of three discovered some startling facts about her industry. we have not passed a federal law regulating this industry since 1938. we have introduced over 85,000 chemicals into commerce since world war ii, of which almost 80%, or some will say between 80% and 90% have never been tested for safety in human health. these realities soon evolved into the inspiration for beautycounter. gray thought her vision was simple, create a line that was 100% safe with high performing results. the first phone call i made was to christy coleman who is a celebrity and fashion makeup artist who was the first leading makeup artist to clean clean up her kit and to try to use safer products on her clients.
i absolutely wanted to prove as an industry expert they can be done the spp. she brought on mia davis, the former operating director of the campaign for safe cosmetics. the idea was really to have those two pillars equally represented on our platform. we took a list of almost 1500 ingredients and said we can t use those ingredients, but the products have to prmp. and people thought we were crazy. they said we couldn t do it. beautycounter launched in 2013 with the highest level of transparency, an unmreld standards in safety. we created incredibly strict ingredients screening process, one of the most health protective processes in the country if not in the world. greg s customers became believers, so much so that she s recruited nearly 8,000 of them to make up a robust network of passionate consultants. they re sharing the story of beautycounter, sharing the story of safer greernts and helping communities and families make better choices. i m really proud of where we are