Luxury fashion brands have realised the value in building out beauty empires beyond fragrances, sparking a complete shift in strategy amongst many global mega brands that will likely trigger more acquisitions in the near future, say experts.
In October 2023, global luxury titan Kering – the group behind Gucci, Saint Laurent, Balenciaga and Alexander McQueen, among others – closed its acquisition of luxury fragrance house Creed; a deal considered significant in both fashion and beauty because.
The number of beauty brands entering retail continues to boom, creating a highly competitive and cost-sensitive market exacerbated by the adjacent increase in marketplaces and specialist stores, say experts.
Last November, beauty brands, investors and consultancy firms met at Beauty Independent’s two-day debut Dealmaker Summit EU/UK in London, UK. Amongst the plethora of trends discussed during event, the future of beauty retail was spotlighted.
“For many brands, retail is very, very.
The European beauty market remains an exciting space to invest as fragrance booms and the supply chain remains fragmented, but financial headwinds, geopolitical concerns and a lack of early-stage investment present challenges, say experts. These were the key takeaways made last month at Beauty Independent’s debut Dealmaker Summit EU/UK 2023 in London, UK – a two-day event where brands, investors and consultancy firms met to network and discuss trends data on the financial state of today’s.
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Creating a brand from scratch is no easy task, but staying authentic, building a loyal following and making smart distribution decisions is key to success, say experts.